Since mid-April, www.404TechSupport.com has been struggling through a significant decrease in traffic. The number of site visits has been cut in half and ad revenue has been reduced to about one-tenth. Most frustrating, I cannot find a reason for the change. I have sliced and diced the data different ways through Google Analytics and other sources. It comes down to Google … [Read more...]

Site speed matters to Google ranking and, more importantly, your visitor experience. In an effort to speed up my site, I decided I needed to get 404TS back onto a content delivery network. A CDN typically has the advantage of loading content from a different host name for parallel downloads as well as serving the content from geographically closer regions. It also decreases the … [Read more...]

Skimlinks is an automatic affiliate program that converts links on your site to affiliate links. It gives a website owner another source of revenue while providing the same useful links to visitors. I utilize Skimlinks on 404 Tech Support and Assume Awesome. It has worked out great and provides an independent source of revenue to help weather the fluctuations of AdSense … [Read more...]

A previous theme of my WordPress site did not have a byline or any information on the post itself to state who wrote the article. As this is a requirement to being compatible with Google Search Authorship, I sought different ways to correct the omission. I could edit the theme to add a simple line to the post's meta information or include a line with each post. Instead, there … [Read more...]

Just as you can drive a car without being a mechanic, you can also set up a website without understanding how all of the components under the hood work. While moving my sites to a new server (moved to a Hybrid server with WiredTree to reduce my costs), I was testing its performance and looked to optimize its speed. One place that popped out as an area that could be improved was … [Read more...]