With more and more businesses realizing the level of efficiency that automation platforms deliver in the context of marketing, the question is no longer “should we be using marketing automation tools?”. Instead, the question has become “which automation tools should we be using?”.
There is a number of products, in the marketplace today, that offer different levels of pricing and customer support as well as varying capabilities when it comes to being able to deliver a marketing campaign across multiple outreach channels.
One such product is SendPulse – recognized as one of 2016’s best startups by The Next Web and one of three finalists of The Next Web SCALE program, in 2016.
What is Send Pulse?
SendPulse is an integrated marketing platform which supports messaging across multiple channels; specifically – bulk email, bulk SMS, and Web-Push notifications.
One thing that sets SendPulse apart from its competitors in the marketplace is the flexibility that the platform offers, enabling marketers to maximize audience reach by combining all three outreach channels within a single marketing campaign.
Product Features
An interesting feature of the SendPulse platform is Automation 360 – which provides event-driven email marketing capabilities that allow marketers to quickly and easily configure a sequence of response actions, based on a customer’s path through the acquisition funnel.
Customer engagement events – such as an abandoned shopping cart, a made purchase, or a newsletter subscription can all be followed up by an automated email – strengthening a brand’s relationship with its customer audience.
The drag-and-drop user interface for configuring an event-based email marketing campaign within Automation 360 is intuitive and easy to use, especially when compared to some of the more complex configurations within products such as Infusionsoft and Salesforce.
Adaptive Email Templates is another value point of the platform. With more than 120 adaptive email templates, SendPulse allows marketers to create professional-quality email designs without necessarily having to retain the services of a graphics designer.
When it comes to email marketing – open rates are of utmost importance. SendPulse stands out from competing platforms, in this regard, by leveraging AI technology to help marketers fine-tune email content and achieve up to 70% higher open rates.
Robust support for A/B testing is also included as platform feature.
For developers, SendPulse makes available an API interface, along with wrappers and code samples in a number of popular programming languages – allowing integration with the platform’s distribution service capabilities.
Product Pricing
Pricing is another point of differentiation between SendPulse and competing products.
For smaller campaigns of less than 2500 subscribers, marketers can send up to 15k emails per month – for free.
With monthly subscription plans starting at $9.85, the product price-point is very competitive.
Conclusion
The SendPulse platform, although a relative newcomer to the marketing automation marketplace, has drawn well deserved recognition within the marketing industry, with its innovative technical approach and a focus on ease-of-use and flexibility in developing cross-channel marketing campaigns.
Notable: In giving back to the marketer and developer communities, SendPulse has launched a Startup Accelerator Program – offering a $5,000 grant for email marketing development.