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You are here: Home / Articles / Webmaster / Google AdSense introduces mobile-only ad formats in beta

Google AdSense introduces mobile-only ad formats in beta

2016-04-27 by Jason

Google AdSense has introduced two new “page-level” ad formats that only display on high-end mobile devices. The new formats are considered beta at this time. The new formats are anchor/overlay ads and vignette ads. Google explains that the new formats do not count towards your 3 ads/page limit and are optimized to help increase revenue for mobile-optimized sites.

Anchor ads

Anchor ads are mobile display ads that stick to the bottom edge of the screen. Users can easily dismiss them at any time by dragging the slider to the bottom.

anchor

Vignette ads

Vignette ads could also be called interstitial ads. They are full-screen ads that appear between page loads on your site on mobile devices.
It is displayed after clicking an internal link and on leaving a page, rather than on arrival. You can easily close the ad and proceed to the next page.

vignette

To enable the use of these new ad formats, it is controlled from the Google AdSense dashboard under ‘My Ads’. There is a new option under Content for Page-level ads (beta). On this page you can selectively enable one or both of the new formats by simply clicking the toggle switch.

adsense_pagelevel

You then need to add the code to the pages you wish to display the ads. It is added between the head tag or at the top of the body tag. From the same page in AdSense, click the Get code button in order to copy the asynchronous Javascript code and paste it into your site or pages.

Once the code is pasted in and your site cache is cleared, you can test the ads by going to yoursite.com/#googleads on a mobile device. This will open a pop-up layer and allow you to test the ad formats and see how they look on your site. It will give you a report for why the ads might not show up, such as being disabled in AdSense, using an unsupported browser, or the viewport being too large.

Filed Under: Webmaster Tagged With: ads, google

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