The Pro Bowl is this upcoming weekend but following that we have the Super Bowl on February 5th. The New York Giants and the New England Patriots square off in Super Bowl XLVI. With two big teams of the Northeast playing in the Midwest, there might not be as much appeal as if your hometown team was playing but at least there are always the commercials right?
Capitalizing on that mentality is YouTube and Hulu. Both streaming video sites have opened dedicated portals to where you can watch the ads. Starting February 5th, you will be able to watch and vote on your favorite ads of the Super Bowl.
Advertising a place to watch ads so the company can make revenue from display ads. Brilliant!