So you’re watching the Super Bowl today, right? Whether you are watching it for the game, the commercials, or both, you might be interested in the Brand Bowl 2012 going on simultaneously. The Brand Bowl seeks to analyze the most successful and failed Super Bowl TV commercials. Companies are paying $3.5 million dollars to reach this large audience, Boston and Mullen want to analyze the Twitter commentary and direct ratings of commercials.
The mobile-friendly website is live at brandbowl2012.com.
New features this year include:
- “Head-to-head” statistical breakdowns between brands
- A “featured tweet” section that highlights funny and insightful tweets from participants
- Geolocation and gender specific data about tweets
- A streamlined Brand Bowl mobile experience so users can more easily see the live rankings and Tweet their votes
Visiting the site will let you see which companies are being talked about and whether that is good or bad. It might help prepare you for that chat around the watercooler tomorrow when you’re back at works.
Participation in Brand Bowl is easy. During the game, users can reference a specific commercial or simply include the hashtag #brandbowl in their Tweets to voice their opinions. The Tweets will be streamed live on Boston.com and a new mobile-friendly version of the Brand Bowl site during the game.
The single page feature also includes videos of the commercials and lets readers share Tweets, post images, follow conversations and see what other Super Bowl commercial fans are saying – good or bad – about their favorite ads. Post-game, the winners and losers are ranked in these categories: top scores (a combination of volume and popularity), most popular, most volume, and least effective.
You already know that both Hulu and YouTube have their own Super Bowl commercial replay spots but the Brand Bowl should show more info from the commercials that are really getting people talking on the spot. Of course, you can’t pay too much attention to the Brand Bowl or else you might miss that play or commercial that everybody is talking about!