ICANN introduced a number of generic top level domains (gTLDs) over the past few years. TLDs like .com, .net, .org and a few others make up the staples but these new gTLDs allow for .london or .bicycle or .guru as the ending of your domain. Is .xyz the winner of the new gTLDs? Are there ones to avoid? This infographic explores ‘Which new gTLDs matter?’.