Adobe has started a campaign to promote the Adobe Document Cloud with the hashtag #ScaredSheetless. The ‘paperless office’ used to be the ideal business goal but it seems to have tapered off as some paper has become the norm.
There’s a monster lurking in every office. A beast so terrifying, so grotesque, that few dare speak its name: paper.
An astonishing 61% of professionals say they would change jobs, even if the only benefit were dramatically less paperwork. Incredibly, 76% of professionals say they rely on paper documents in their daily professional lives. It’s time for this horror story to find a happy ending.
With a few short videos, Adobe is playing up the campaign #ScaredSheetless. They invite people to share their photos of overwhelming paper on Twitter with the hashtag.