It used to be a more common practice of the big antivirus companies where they would rank top actresses to find which took you to the most malware-rigged pages. You could search the Web for that actress and so many of the search engine results would take you to bad pages using that keyword. In this case, McAfee has ranked Marvel and DC superheroes based on how many are used to try to lure people into getting malware.
Superman takes the top spot. McAfee based the data off of their SiteAdvisor site ratings. You can see the exact percentage break down at mcafee.com/toxicsuperhero
Research was conducted during June 2014 on the top superheroes with upcoming film releases or films released over the last few years. The study uses McAfee® SiteAdvisor® site ratings, which indicate which sites are risky to search for superhero names on the Web and calculate an overall risk percentage. For example, fans searching for “Superman and free torrent download,” “Superman and watch,” “Superman and free app,” etc. are at risk of running into online threats designed to steal personal information. Clicking on these risky sites and downloading files like pictures and videos exposes surfers or consumers to the risk of downloading viruses and malware.