The YouTube blog announced YouTube Analytics yesterday. Just as Google Analytics enables webmasters to better understand all sorts of details about their traffic, YouTube Analytics will do the same for those publishing videos. YouTube Analytics replaces Insight, the previous stats tool for YouTube videos. It can be accessed from YouTube.com/analytics where you can see the stats for your videos.
The latest features include:
- A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
- More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
- Audience Builders: Discover which videos are driving the most views and subscriptions.
- Audience Retention: See how far viewers are watching through your video in the new audience retention report.
The YouTube Help Center provides a page that details making sense of YouTube Analytics. As part of the announcement, they produced an infographic to summarize the benefits of YouTube Analytics. Click on the image below for the full image.
